After leading Savage X Fenty, the lingerie brand she co-founded, for over 5 years, Rihanna has decided to step down as its CEO. The singer will continue as the executive chair of the brand, while Hillary Super, a former CEO of Anthropologie Group, will take over as the new CEO.
Rihanna is not only a global superstar in music, but also a successful entrepreneur in fashion and beauty. She founded Fenty, a fashion house that operates in both clothing and cosmetics sectors. Savage X Fenty is one of her ventures, which she co-owns with a group of investors that includes LVMH, the luxury goods giant, and Marcy Venture Partners, Jay Z’s investment firm.
According to Vogue Business, Rihanna has chosen to give up her CEO role at Savage X Fenty, but remain as its executive chair. The brand, which celebrated its 5th anniversary in May 2023, has been a huge hit in the lingerie market, thanks to its focus on inclusivity and diversity in size and skin tone. It has also raised $125 million last year to expand beyond its direct-to-consumer model.
Vogue Business reports that Hillary Super, who previously led Anthropologie Group, will replace Rihanna as the new CEO of Savage X Fenty. She will start her new job next week. The reason behind Rihanna’s decision to step down as CEO is not clear, but some sources suggest that she wants to spend more time with her family and her second child with ASAP Rocky, who she is expecting soon.
Rihanna welcomes Hillary Super to Savage X Fenty with a statement In an official statement to Vogue, Rihanna expressed her gratitude and excitement for Hillary Super joining Savage X Fenty as its new CEO. She did not mention why she decided to step down as CEO, but she hinted that the brand has more plans to grow and connect with consumers.
“It has been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years. This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer,” Rihanna said in her statement. “I’m so grateful and excited to welcome Hillary Super as our new CEO — she is a strong leader and is focused on taking the business to an even higher level,” she added.
