Rihanna Hands Over Savage X Fenty CEO Role to Hillary Super

Rihanna Hands Over Savage X Fenty CEO Role to Hillary Super

Rihanna has announced that she will no longer be the Chief Executive Officer of Savage X Fenty, the lingerie brand she created in 2018. The pop star has named Hillary Super, a former executive at Anthropologie Group, as her successor.

The pop star, who has been the Chief Executive Officer of the lingerie brand since she launched it in 2018, will step aside from the role on June 26, according to Vogue Business on June 23. Rihanna has chosen Hillary Super, who previously served as the CEO of Anthropologie Group, to take over her position.

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However, the 35-year-old is not leaving the business entirely and will remain as executive chair.

“I’m proud of how far we’ve come with Savage X Fenty in just five years,” Rihanna said in a statement obtained by Vogue Business. “We have so much more to offer and I can’t wait to see what’s next for us. I’m thrilled to welcome Hillary Super as our new CEO—she is a visionary leader and has a passion for growing the business.”

Hillary—who also held senior roles at American Eagle, Guess, Old Navy and Gap—expressed her enthusiasm for joining Savage X Fenty.

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In a statement of her own to Vogue Business, she said, “I’m honored to join the Savage X Fenty family. The brand is a powerhouse in the lingerie and apparel industry, and its relentless commitment to celebrating diversity and empowerment is inspiring.”

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The change in leadership comes a month after Rihanna celebrated the fifth anniversary of Savage X Fenty. The “Diamonds” singer, who is expecting her second child with A$AP Rocky, showed off her baby bump in a sexy photoshoot to mark the occasion.

RiRi wore a black bralette and boxers from the label, along with black heels and a sleek hairstyle with bangs. She posed in an office set—printer and filing cabinets included—and tossed paper around as she smiled for the camera.

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Rihanna captioned the May 11 Instagram post, “it’s giving…call HR!!”

Besides Savage X Fenty, Rihanna also runs her cosmetics company Fenty Beauty, which she founded in 2017 and continues to be CEO of. The brand is valued at $2 billion, Forbes estimated in August 2021.

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