The Vodafone Ghana Music Awards (VGMA) has been a major catalyst for the promotion and recognition of Ghana’s music industry both locally and internationally, according to Theresa Ayoade, the CEO of Charterhouse, the organisers of the event.
In an exclusive interview with JoyNews, Mrs Ayoade said that VGMA has created a platform where various musicians, both old and new, can showcase their talent and artistry to the world.
“It has really thrown a spotlight on the industry… the show has become a window through which you can look into and see what Ghana is doing in its creative space and music industry…we are talking about creating a platform for our music to be promoted internationally,” she told Aisha Ibrahim, the host of the show.
She also stated that VGMA has succeeded in celebrating and projecting musicians and their works as well as enhancing their image and profile in the public eye.
She revealed that the idea of VGMA came from her Nigerian husband who witnessed two Ghanaian artists arguing over who is more popular backstage at Agoro, another TV show he produced.
As a sales expert with Multimedia Group at the time and a lover of creativity, Mrs Ayoade said she embraced the idea and that led to the birth of the country’s most prestigious music award event.